Summer 2024 Fireworks Sales: 4 Tips to Boost Your Revenue
With the Fourth of July fast approaching, the experts at Spirit of ’76 wanted to share a few tips on surefire ways that fireworks retailers can use to promote bigger sales at your tent, stand, or store this season.
#1 – Offer Pre-Designed Display Kits

Some folks would love to have a backyard show, but are unsure where to start. Save your customers time and hassle by offering pre-choreographed display kits.
At our seasonal tent and in our retail store in mid-Missouri, we’ve had tremendous success offering display kits that include the IGNITE firing system. The system makes set-up and launch a breeze, and there’s a good chance the customer will return to stock up on even more pyro to continue using it.
Kits can range from simple 6-cue shows to grand 5-minute or 10-minute displays! We recommend a variety of at least three differently priced offerings, and be sure to have plenty of your show kits at the lowest price point in stock. (At our mid-Missouri retail location, we start our show kits at $159.99.)
#2 – Sell Smartphone-Driven Firing Systems

Not only do entry-level electronic firing systems make it easier than ever for anyone to safely enjoy fireworks, they encourage more purchases, too!
Introducing your customers to the IGNITE firing system is a fantastic way to promote user safety among families and backyard enthusiasts while encouraging bigger budgets and repeat visits at the same time. Once they see how easy it is to set up and launch pyro with the push of a button, they’ll come back for more to fill up those empty cues!
IGNITE is available in 36-cue, 18-cue, and 6-cue modules. The 6-cue IGNITE Lite systems (a 76 exclusive!) are also available in a retail display bundle and are especially enticing for first-time users.
#3 – Use Price Tags with Video QR Codes

Did you know that you can download printable price tags directly from your Spirit of 76 account?
Here’s how to download printable price tags: After you’ve placed an order with us, head over to your Orders page under My Account. Here you’ll find downloadable files for price tags in 2-on-a-page and 4-on-a-page layouts. (You can download your barcodes from here, too, for ease in updating your POS system!)
Each price tag includes the product image, a video QR code, a short description, and space to write your price.
#4 – Offer Unique Brands and Pass Along Your Savings

We’ve revamped our wholesale pricing structure and expanded our product lineup for 2024 so you can keep your pricing competitive while offering items unique to your market.
Stay a step ahead of local competition by offering exclusive brands like ‘76 Show Series, Tako Pyrotechnics, and Sky Bacon, and take advantage of the improved wholesale pricing at Spirit of ‘76 this season.
Be sure to talk with your sales representative to ensure your account is set up with the best pricing for your budget!
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